Steps for Achieving Eye-Catching Headshots

If you want your realtor headshots to be better than the rest, here’s what you need to do.

1. Craft Your Message. What do you want potential clients to see when they look at your

photo? Do you specialize in luxury properties or family homes in the suburbs? Who is your

target market? These are all questions to answer before you take new headshots to ensure

your photos send the right message. Your photographer will also likely want this

information prior to your shoot.

2. Find the Right Photographer. Next, you can start searching for the right photographer.

Hiring a professional photographer is a must. Not only do they have the right equipment,

but your photos will be of high quality and give a good first impression. Find a

photographer that specializes in personal branding photos and headshots to ensure the

best result.

3. Choose a Location. A studio, such as ours in Johns Creek, Ga is an awesome place for your

headshot session. Your photographer has complete control over the lighting, a wide selection

of backgrounds and props, and an easy way for you to change your outfit/looks. That said,

location sessions offer a unique backdrop for your headshots. Some of the options to consider

include a natural setting, your office space,  a home, city streets with interesting architecture, or

even a coffee shop. Ask your photographer for recommendations based on their

professional experience.

4. Create Your Look. The outfit you choose should fit in with the message you’ve created.

You want to strike a good balance between looking professional and approachable. Stay

away from busy patterns and overly large jewelry to avoid taking the focus away from your

face. The same applies to your hair and makeup, choose a look that speaks to your

personality, but still looks professional.

Make sure that you get enough sleep the night before your photo session and prepare your

clothing a day or two before. Your photographer will guide you in terms of how to pose in a

way that complements your brand and appeals to your audience. For example, crossing

your arms might come across as closed off and unapproachable, but it can also look

professional with the right facial expression.

What to Do with Your Realtor Headshots

Once you receive your final headshots, you need to update your marketing and general

online presence.

Add your headshots to the about and contact pages on your site and update your profile

picture across all social media platforms. It’s also helpful to Google your name to check

where your profile might be showing up online – change your profile picture on these sites

too. If you have any printed marketing material such as business cards, get this redesigned

too. Start by changing your online presence first though, as this is where most clients will

find you first.

Professionals can’t afford to be without good headshots, especially realtors. Your profile

picture not only helps create a professional first impression, but it also helps people

remember you.

Remember to update your headshots anytime your appearance changes. Your profile photo

should always be a true reflection of who you are.