Why Your Professional Network Might Not Want to Hear from You
Are you feeling frustrated that your social media and marketing efforts aren’t producing
the results you were hoping for? Are your analytics indicating that people are spending a
minute or two on your site before leaving? You might be crafting your messages
incorrectly.
If you want to increase engagement and receive more inquiries, here are some tips that will
help you create better content.
It’s Not All About You
Speaking to someone who makes everything about themselves is exhausting – don’t be the
person who doesn’t know how to engage with others. When you’re building a personal
brand, it can be difficult to not make it all about you, but it’s absolutely necessary to strike a
balance. This is why you need a content strategy. Along with publishing promotional
content and social media posts, it’s also important to provide your network with value. See
your online platforms as a positive resource for customers and your business network, this
will help you develop an effective content strategy. Creating a content calendar will also
ensure that you’re being consistent. If you're not sure how to do that, we can help you come up with
the relevant images you need to stay in the forefront of their minds!
Be a Problem Solver
How can you help others? The more you come across as a problem solver, the more people
will want to engage with you. Basically, your network wants to know what’s in it for them.
When crafting your social media and marketing messages, put most of the focus on your
audience. The more your audience feels they can relate to you, the easier it is to build
long-term connections. We can help you gear your marketing images toward your customer and
yourpersonal brand! Our studio is conveniently located in Johns Creek, GA, but we also do lots of
location sessions in the metro Atlanta area.
Show Some Empathy
Your audience wants to know that you understand their needs. By showing empathy, you
also prove that your solutions cater to the specific needs of your audience. Why do people
follow influencers on social media? Because they provide value and understand what their
audience needs. Creating engaging content and social media posts means stepping into
your client’s shoes. If you don’t feel you know enough about your audience – ask them!
Increasing engagement and connections doesn’t have to be complicated. You just need to
consider what you personally value most in communication and apply it to your personal
brand.
We specialize in creating awesome Professional Headshots & Personal Branding Images. Connect with us for more information or check out our Headshot & Branding gallery. Get more information about our Personal Branding Services.
We offer everything from Half Day Sessions to Quarterly Full Day Sessions that give you all the images you need to post on your social media platforms for a full 90 days!
Cindi Fortmann Photography is a full service studio, specializing in Professional Headshot, Commercial Photography, Personal Branding, and Portraits. We are located in the heart of Johns Creek, serving the surrounding areas including Alpharetta, Roswell, Milton, Peachtree Corners, Duluth, Sandy Springs, Brookhaven and the Metro Atlanta area.
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