Using Visual Content to Tell Your Brand’s Unique Story
Stories have the ability to inspire, motivate, and touch your audience – people love stories!
Words are obviously an integral part of telling an engaging story, but images can further enhance its effectiveness. Images help your story to stick in the minds of your customers.
The goal of visual language is to move customers into action, to offer an experience that creates an emotional connection.
Building Your Brand’s Story
To start building your brand’s story, it helps to answer a few key questions:
1. Who Are You? To help customers identify with you, get clear on what your personal values are and the kind of people you prefer to work alongside.
2. What Do You Do? What products or services do you offer and how are you different from your competitors.
3. Who Is Your Ideal Customer? Write down who you want to target and the problems you’re helping your ideal customer solve.
4. Why Do You Do It? Why are you ultimately doing what you do or selling what you do? What are your larger goals?
5. How Do You Do It? How do you create and bring your product to market? What are the day-to-day processes involved with it?
Now that you have the answers to these questions, you can begin weaving them into your brand’s story, taking your users on a more detailed journey.
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