Personal Branding has become a buzzword that is often accompanied by mentions of Professional Headshots and photo sessions. What exactly is Personal Branding though and how does it relate to photo sessions? Are Professional Headshots and Personal Branding one and the same?

Let’s look at the specifics.

Personal Branding is the process of marketing yourself as a brand. Instead of promoting a business name and logo, you give people the chance to get to know the person behind the products and services. Personal Brands are designed to build trust by placing an emphasis on authenticity.

Visuals are a key part of the Personal Branding process, which is where photography comes in.

Personal Branding images help tell a story both online and offline. They showcase your day-to-day activities, personality, and working environment. They can also include actual shots of your products and services to complete the story.

When planning your session, it is important to take logos, colors, and your personal style into consideration. You want your images to fit in and be consistent with the look and feel of your website and social media profiles. Creating a mood board is always a great place to start when planning a Personal Branding session.

But how are Personal Branding images different than Professional Headshots?

Unlike Personal Branding images that tell a story, Professional Headshots are ideal for LinkedIn and other social medial profiles, company websites, etc. It is only when you want to start incorporating different settings and elements into the shots that it becomes a Personal Branding session.

Overall, yes, there is a difference between Personal Branding photos and headshots. If you are an executive and work for corporate, headshots are probably a better fit. For anyone else who has a professional career, is a freelancer, entrepreneur, or influencer, a combination of Professional Headshots and Personal Branding photos are both a must.

In either case, we can create awesome Professional Headshots and Personal Branding photos for you... it's what we specialize in! Head over to our website and check out our Portfolio! We'd love to work with you and your team. Our studio is conveniently located in Johns Creek or we can bring our portable studio to you!