When people start exploring the idea of a personal branding photo session, it’s not uncommon for them to wonder whether it’s even right for them.

Whether you are an entrepreneur or part of a brand or business, personal branding is one of the best ways to market yourself to potential customers and employers. 

If you’ve been having doubts about whether you should invest in a session, here are a few questions to ask yourself.

• What first impression are you creating?

If a potential employer or client had to search for you online, what would they find? Would they be met with a generic LinkedIn profile or an online image that’s engaging, personal, and professional? If you have your own website, what information and visuals are visitors met with? Are you happy with the first impression you’re creating? 

• What story are you telling?

People want to know they’re hiring or choosing to do business with. If you want to land that dream job or client, you need to tell a story. We all love a good story and visuals are generally an integral part of any story. Consider what story you’re currently telling people online and whether the visuals you’re using fit in with this.  

• How much do you rely on online traffic?

Do you find most of your clients and leads online? If so, your online presence should be one of your top priorities. Again, what are potential partners and clients seeing when they reach your site? Are they met with generic stock or outdated images? If so, it’s time to consider scheduling a personal branding session. 

In the end, it’s not always easy to stand out online or in a competitive sector, which makes personal branding more important than ever. Headshots will always have their place, but a personal branding session will also help set you apart from the rest.

Anyone who wants to make a mark in their industry is the right fit for a personal branding session. All you need is a story and a vision for your session and your photographer will do the rest.

The end result is photos you can use online and in any and all marketing and promotional materials.