Without clarity, your personal brand might not have the impact you are hoping for. Clarity is a simple concept but a critical one when building and growing your brand. Even your personal branding photo session requires clarity to be successful. 

Being clear about your core message is a must before you schedule a photo session – it’s what will guide your session.

Here are a few things to consider to gain more clarity prior to your professional photoshoot.

• What You Stand For. Knowing what your core values are will help you develop a clear and concise personal branding message that you can take into your photo session. Believe it or not, there are ways to get your values to shine through in your photos, but your photographer needs to know what they are first. 

• Your Why. What is it that drives you to do what you do? Your motivations and passions are other key elements in getting clear on your core message. Outlining “Your Why” will help your photographer better tell your story using impactful images.

• Your Customers. Your photos should appeal to your ideal customer and what they hope to gain by working with you. Understanding who your customer is, their likes, and pain points is all information that both you and your photographer can use to bring your brand to life. You want your photos to create trust, but you need to know who you are talking to first.

• Your Day-to-Day. Your images should invite potential clients into what you can do for them. Spend time deciding how you can use your work environment, tools, and products to add to your message and a unique touch to your images. 

Creating the visuals for your personal brand is always a fun process, but without getting clear on your core message and why you do what you do, you could be watering down the final result. Spend time building a solid foundation for your brand prior to your session – you won’t be sorry.