It’s no secret that stronger Personal Brands have more earning potential. There are many

elements that you can work on to improve your brand, but the strength lies in how well all

these elements work together.

When you’re promoting your personal brand online, image is everything. So, what should

you focus on to take your brand to the next level?

It Starts with Your Reputation

It doesn’t matter how good your brand looks online, if your reputation is poor, you’re going

to work much harder to generate new business. What do you focus on when

recommending a company to people you know? It’s not their clever ad copy, but their

excellent service and product quality. This doesn’t mean visuals aren’t important though,

they simply fit into a bigger picture. If you need to update your Professional Headshot or you need

Personal Branding images for your online presence, give us a call! Our studio is conveniently located

in Johns Creek. We also have a portable studio so we can bring our setup to your location!

Are you unsure whether your reputation is what it could be?

If so, here’s how to change that:

● Keep your promises. We all have busy schedules, but if you want to build a

good reputation, you need to do what you say you’ll do. Be honest about your

availability and communicate with clients to ensure they have realistic

expectations.

● Don’t be scared to be vulnerable. Your clients are more understanding

than you realize – within reason, of course. When you’re honest, vulnerable,

and forthright, you earn a client’s respect. It’s ok to have to miss a meeting or

deadline, provided you communicate.

● Never stop learning. When you’re always striving to provide your

customers with the best results, you’re instantly more credible. Not only are

you investing in yourself, but you’re showing clients that you’re a

problem-solver. It also ensures you stay relevant in your industry.

● Stay consistent. It’s always a disappointment when someone gives a great

first impression, only for them to disappear or not deliver. People respond

positively to consistency, so make it a priority. If you’re a good communicator

at the start, keep communicating clearly. If you post content on social media

every week, show clients that this is what they can always expect.

When your Personal Brand’s image doesn’t align with what people are saying about you,

you’ll be going nowhere quickly.