When it comes to building your personal brand, personality is everything. Your personal brand

is all about what makes you uniquely you, from your look to your skills to your interests to your

background. Here are a few tools you can use to make sure the real you shines through in your

photos!

Choose a color scheme.

Strong visuals are so important when establishing your personal brand. Consider the styles and

colors you’ve already implemented in your website and logo. Then, choose outfits and locations

that will go along with that. Are you a creative, fun-loving graphic designer with a hint of

whimsy? Consider implementing bright, contrasting colors throughout your photo session. Do you

want your brand to come across as more sophisticated, professional, and modern? Consider a

sleek monochromatic color palette. Then, make sure your clothing and makeup choices reflect

that at your session.

Know your story.

Your audience isn’t just interested in what you can do. They’re interested in who you are. They

want to work with a confident, interesting person who’s easy to work with and knows who he

or she is. They want to hire someone who offers something a little different than everyone else.

Take some time to write down the story of who you are and what you bring to the table. As

your photographer, we’ll want to know your story in advance so we can collaborate to achieve

your vision.

Communicate your vision.

Once you’ve thought about how you want your personal brand photos to turn out, express your

thoughts! Tell us all about your vision during your consultation. Don’t be afraid to bounce ideas

off of us. We’ll collaborate creatively with you to make sure your photos turn out even better

than you imagined. We can work in our studio, located in Johns Creek, Ga and/or at a location that fits

your unique style and brand! Give us a call/text at 678.643.2388 or an email to

cindi@cindifortmann.com to get started!